The Butterfly Movement ~ Awareness & Empowerment
We will address the issue at hand with a reverse marketing campaign strategy.
We will recruit girls by inviting them to visit our website/outreach event to electronically sign a contract. The virtual contract will specify that by signing, they certify:
“By signing this contract, you hereby agree to discard and no longer purchase clothing, jewelry, music and/or other merchandise that is degrading, demoralizing, inappropriate, explicit, and/or exploitive in any manner to women and girls.”
After signing this contract, each girl will receive a complimentary t-shirt, awareness bracelet and certificate that proclaims that they have
“Joined The Butterfly Movement”
We will also create a brand of “replacement” merchandise to encourage change and a shift of the negative influences that market to young girls and to replace them with positive, empowering, uplifting and spiritual merchandise called “The Butterfly Movement Inner Beauty Products.” We will also introduce a women’s selection of merchandise.
All proceeds will go back into expanding the mission of Butterfly Ministries, Inc.
Merchandise to include:
• Tee Shirts
• Awareness Bracelets
• Bumper stickers
Once we have empowered and re-stored young girls self-esteem and confidence, then we can advance to pollinating seeds of knowledge, wisdom and guidance with our outreach program. These girls will grow to demonstrate all that they have learned.
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Butterfly Ministries, Inc.
"It is the mission of Butterfly Ministries, Inc. to empower and inspire positive transformation in girls and young women by encouraging them to take a stand against gender exploitation and to give rise to a historic revolution."
COMING SOON! Join the Butterfly Movement!
Launching Spring 2010!
"Strength and honor was her clothing" Proverbs 31:25